The CX Goalkeeper had a smart discussion with Santhakumaran Atmalingam
Santhakumaran is the Founder of CX Expert Asia, an International Customer Experience Consultant, a Global Keynote Speaker and Judge at several international CX awards.
In this episode YOU will learn:
– What is the role of CX professionals and why it is like being BATMAN – How CX and astrology are linked
– What is the CX infinite loop / masterplan
– How to best design experiences and how to leverage ice creams to motivate teams
– How to leverage KANO model, the 40% rule and the King to design experiences
– The explanation of his very famous slide (the marriage between CX and EX linked to people, process and technology
… and much more
His book suggestion: – Outside-In, Kerry Bodine
– Customer What? Ian Golding
– Several motivational speeches of Tony Robbins
Santhakumaran’s golden nugget: Take CX as a movie production and apply the same processes into your business: work hard to serve your customers at your best, instill it into everybody’s heart. We are here for customers. The customers are not the problem.
How to contact Santhakumaran:
Thank you, Santha!
#customerexperience #leadership #cxgoalkeeper #cxasia #cxm